By CHRISTIANA ROUSSEL
Retail pop-ups have been all the rage in recent years. Businesses essentially set up shop in a temporary setting, offering unique and exclusive items for sale. Target creates pop-up locations in Manhattan at Christmastime. Baker and cookbook author Dorie Greenspan did one selling only cookies. The allure of these limited-time-only ventures is that it allows retailers the opportunity to test the waters of their enterprises. Weeklong or month-long leases are a win-win for owners with vacant spaces to fill AND retailers looking to determine market interest.
This is the idea behind how Gallery 1930 came to be.
Located in the front half of a one-story white modern building at the corner of Cahaba Road and 20th Street South in English Village, Gallery 1930 is run by Laura Vogtle and her mother, Kathryn Keith. The gallery features the work of Laura’s sister, Meredith Keith. The paintings, some small, some oversized, feature a variety of scenes in black-and-white: a horse at rest, a downtown Birmingham city scene, a flower in abstract. The pieces are grouped in ways that gallery visitors and buyers can envision them at home on their own walls.